Understanding what makes a good hook, a strong angle, or a truly interesting detail about you and your book that can be pitched to varied parts of the media can be a powerful asset, both for work with your publicist or for your own self-promotion.
Offering and being able to tell an authentic story that connects with an audience, or starts a conversation or increases your reputation and profile, can result in well timed, well placed and interesting promotional slots across the media that result in sales.
This is a quick start guide to understanding what the media want to hear, creating unique ideas and pitching them. Crammed full of useful prompts, ideas to consider around your personal story, and the story behind your latest book, plus structure and tips for your pitch.
Example Curriculum
Explore your passions and your background to uncover new angles, interesting ideas and new conversations
Consider what the media are looking for, and when to achieve the best results
Look at structuring your pitch, and some useful tips
